Month: November 2008

Dr. Seuss and the Beginner Books

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Dr. Seuss and the Beginner Books Up until the mid-1950s, there was a degree of separation between illustrated educational books and illustrated picturebooks. That all changed, dramatically and with much national fanfare, with the 1957 publication of Dr. Seuss’s The Cat In The Hat (Random House). Here was an early reader, full of 220 madly … Read more

Rudolph The Red-Nosed Reindeer

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Franchise Books There are a number of children’s books initially published with modest expectations, which then blossomed into franchisable pop culture phenomena causing million dollar windfalls for their authors and publishers. The Little Engine That Could, Madeline, Cat In The Hat, come quickly to mind. In most instances the first edition book for each franchise … Read more